What does an IP Asset Manager do?

An IP Asset manager has the knowledge and experience to turn ideas and information from Business Units like R&D and Marketing into intellectual property and profit for the organization. While intellectual asset management (IAM) is not new, it has developed in recent years to become a method for increasing revenue from intangible assets like IPRs. As a result, it has become a strategic position for companies and organizations with considerable intangible assets (like IPRs are). An IP Asset Manager gives direction to the company's processes of identifying and extracting the assets that a company owns. The Asset manager is the responsible person in an organization to give strategic directions to the various technology and marketing departments in the organization, raising awareness of intellectual assets that are present in the company but which are not always immediately recognized by the company or its officers or employees.

What tasks will the Asset Manager normally have?

As the IP Asset Manager 's main responsibility is to create and execute the company's Intellectual Property Rights (IPRs) strategy to maximize the leverage and value of the company's intellectual property assets (patents, copyrights, trade secrets, etc) , the IP Asset Manager :

• oversees and administers the creation of Company IP assets by assisting the relevant departments, among which R&D, technical departments or marketing, in protecting innovations that are being researched or have been developed in the organization;
• manages the legal and rewards budget required to create and maintain Company IP;
• conducts due diligence in IP transactions, including defensive assertions, licensing, acquisition, divestiture;
• creates and drives the strategy to maximize the leverage from the IPRs created;
• manages existing and negotiate new IP license agreements with third parties; and
• reviews all IP transaction across all to insure that the Company's business interests are considered.